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Hospitals hire reps to sell doctors on patient referrals
USA Today

In northwest Indiana, Carrie Sota visits five or six doctors’ offices every workday as part of her new sales job. But Sota isn’t selling the physicians on a prescription drug or a medical device. She’s promoting her hospital — the University of Chicago Medical Center. Sota, 30, is one of four employees the academic medical center has hired in recent months to make “sales calls” on physicians in the hope that they will send more patients to the hospital.