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Health Plans Step Into Retail Operations
Health Leaders Media

If Blue Shield of California has its way, the grocery lists of many of its San Francisco members will now include a health insurance check-up as well as eggs, orange juice, and milk.

On Monday the Blues company opened inside a Lucky Supermarket. This is the first bricks-and-mortar facility for the health insurer, which usually connects with its members via the Internet and the telephone.

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