News Headlines Article

Health insurers boost customer service as era of competition approaches
Los Angeles Times

Cutting inscrutable health insurance jargon out of their communications. Opening retail stores to answer people’s questions and offer wellness classes. Measuring customer-service efforts to give callers a better experience.

More insurance carriers are ramping up their services as they prepare to compete for millions of new customers starting in 2014, as a result of the new healthcare-reform law.

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