News Headlines Article

Consumers start to use websites to make decisions
San Francisco Business Times

It’s not online nirvana yet, but websites that help consumers compare hospitals and other health care providers on cost, quality and customer satisfaction — which have been around for years — may finally be starting to gain some traction. Paul Markovich, executive vice president and chief operations officer at Blue Shield of California, had been a skeptic — not so much about the quality of information being offered, but about how frequently consumers were using the data to make important decisions.