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CMS launches preventive-care campaign
Modern Healthcare

The CMS on Monday kicked off a campaign to build awareness among Medicare beneficiaries about the free preventive services available to them in the healthcare reform law.

Called “Share the News, Share the Health,” the effort includes a public service announcement, online ads and community events at senior centers nationwide starting in July, and a “Dear Doctor” letter (PDF) from CMS Administrator Dr. Donald Berwick to healthcare providers.

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