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Breast cancer fundraisers give pink a little extra punch
USA Today

Even though October conjures up images of falling leaves of crimson and gold, the month has become synonymous with a different color: pink. It’s Breast Cancer Awareness Month, and there are many ways to contribute to the cause. “I lost my own mother (when I was 16) to breast cancer, so it’s a cause very close to my heart,” says New York jeweler Alex Woo, who collaborated on a fundraising effort with breast cancer survivor, expectant mother and actress Christina Applegate. USA TODAY checks out some fun new ways to get in the pink.

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