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Blue Shield starts online enrollee forum for Q&As, sharing information
Sacramento Business Journal

Blue Shield of California is experimenting again with social media, by letting its enrollees pose questions to each other and share information, officials said Thursday. Its new social media forum, called “Ask & Answer,” is intended to cover topics such as allergies, dental care, diet/food/nutrition, women’s health, and first aid. Spokeswoman Erica Perng said questions will be “screened by a team of trained moderators” before being posted on the site.

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