News Headlines Article

Blue Shield Opens First Retail Health Insurance Store in California
brand channel

If you want to get an American enraged, get them talking about health insurance. Whether they have or they don’t, they tend to have a story somewhere in there, often not buried very far, about some kind of insurance situation gone awry or another. As health care becomes more and more a political battling point, Blue Shield of California is looking to try and help make things a little clearer to consumers and has taken the bold step of opening a store in San Francisco to aid that effort.