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Blue Shield of California pledges profit cap
Santa Rosa Press Democrat

One of California’s biggest health insurers will cap its earnings and credit some policyholders if it exceeds the limit as part of an emphasis on policy affordability over company profits.

Blue Shield of California Chairman and CEO Bruce Bodaken called on others in the health care system, including doctors, drug companies and insurers, to focus more on affordability as he detailed on Tuesday his company’s goal to generate no more than 2 cents in profit for every dollar in revenue.

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