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Blue Shield Calif. chief touts transparency, wellness programs
Dot Med News

Wellness plans that encourage workers to live healthier, medical procedure price transparency and value-based models are among the moves that could help control the country’s health care costs, the boss of one of California’s largest insurers said in a talk Tuesday.

Bruce Bodaken, CEO of Blue Shield of California, told attendees at the 8th annual American Health Care Conference in Anaheim, Calif. that the country’s fee-for-service model was a “disaster for American medicine.”

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