News Headlines Article

Blue Shield 1st state insurer with retail presence
San Francisco Chronicle

At a Lucky supermarket in San Francisco, shoppers will be able to pick up some health insurance along with their fruits and vegetables. Blue Shield of California will open a 500-square-foot brick-and-mortar store within the supermarket Monday as a way to attract new customers and serve existing members who may want to talk to an insurance representative face- to-face rather than over the phone or by e-mail.