News Headlines Article

Apple Targets Healthcare Enterprise
The Health Care Blog

While the Apple iPhone was first targeted at the general consumer, Apple has been taking the necessary steps to bring this device into the enterprise, directly competing with RIM’s Blackberry. Unseating the Blackberry in many sectors, such as finance, may be near impossible but healthcare is another story. Within healthcare, Palm, with its Treo was extremely popular as it was not only a communication device (cell, email, etc.) but also supported other apps such as the very popular Epocrates. Palm lost its focus, sat on its laurels, the Treo became dated, barriers to entry lowered. Enter the iPhone, its intuitive interface, a touch screen, an ever increasing number of medical apps and Palm is basically out in the healthcare.