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The AMA’s Doomed Crusade Against Doctor “Profiling” at Health Insurance Firms

Health insurers have been measuring how much individual physicians cost them for years. But as the carriers increasingly offer moderately priced plans with narrow doctor-and-hospital networks, the economic importance of this “physician profiling” is increasing. As a result, medical societies are making a bigger stink than ever about the methods that insurers use to profile physicians, and are even questioning the whole concept of profiling.