News Headlines Article

4 Social Media Strategies to Build Patient Loyalty
Health Leaders Media

In order to build relationships and truly connect with members of your community through social media sites, such as Facebook, Twitter, and YouTube, hospitals are learning that it takes more than simply pushing out a weekly bit of health advice.

Social media can be a great tool for patient education and brand messaging. But to really build loyalty—and possibly even grow market share—hospitals need to engage consumers in two-way conversations.