CHA News Article

Research Analyzes Consumers’ Experience Enrolling Online With Covered California

The California Health Care Foundation has published a report examining consumers’ attempts to enroll online during the second and third open enrollment periods (2014-15 and 2015-16). Among the challenges most often experienced were unclear guidance and questions related to income and household size, resulting in errors in critical sections of the application; poorly designed online forms and processes that frustrated users and diminished their confidence in the site; and a lack of understanding that plan choice only occurs in the application, not in the “window shopping” portions of the site. A video with more results is available on the foundation’s website.

Covered California’s third open enrollment and second renewal period ended Jan. 31 with nearly 440,000 new enrollees as of Feb. 6. Covered California reports nearly 1.6 million individuals are now enrolled, with those between 18 and 34 years old representing a growing portion of new enrollment – 38 percent in 2016 compared to 29 percent in 2014. The number of renewing consumers who selected a silver plan stayed very similar to last year’s rate of 65 percent. Covered California posts enrollment data on its website at