CHA News Article

Public Advocacy Program Launches Flu Vaccine Campaign with TV Spots

Everyone, including health care workers and individuals at high risk, should be vaccinated to ensure public safety and the safety of patients in hospitals. “Promoting healthy behaviors and ways to prevent illness is central to CHA’s mission to create an optimally healthy society,” said CHA President/CEO C. Duane Dauner. “We share this mission with The California Endowment, which has partnered with us to distribute this important community health message throughout California.”

CHA encourages all member hospitals to promote CHA’s patient safety campaign and vaccinations by posting the commercials on hospital and health system websites. For more information and to view one of the ads, select “Read more.”

The 2012-13 flu season is here and one of the best ways to prevent illness is to get vaccinated. Starting this Sunday, Nov. 11, CHA’s Public Advocacy Program will kick off its newest patient safety awareness campaign with English and Spanish-language television commercials promoting flu vaccinations. Everyone, including health care workers and individuals at high risk, should be vaccinated  to ensure public safety and the safety of patients in hospitals. “Promoting healthy behaviors and ways to prevent illness is central to CHA’s mission to create an optimally healthy society,” said CHA President/CEO C. Duane Dauner. “We share this mission with The California Endowment, which has partnered with us to distribute this important community health message throughout California.”

The goal of the public advocacy campaign is to encourage higher vaccination rates for everyone and prevent additional hospitalizations due to influenza-related illnesses.  The vaccination rate among California health care workers during the 2011-12 flu season was only 64 percent, according to the California Department of Public Health. Getting the word out is the key to success in the flu vaccination campaign.

The two 30-second commercials featuring physicians and nurses will air statewide through Thanksgiving Day. The public service spots will air on local and national  television and cable outlets during predominantly news and public affairs oriented programming. The Spanish-language commercial will run on Telemundo and Univision. Viewers will be directed to the CHA Public Advocacy Program’s website — www.caringisourcalling.org/flu-prevention — to find a provider of low-cost flu vaccinations in their community. The paid advertising campaign will be enhanced by a digital/social media effort placed in the online editions of California’s major daily newspapers. One of the television spots can be viewed below.

CHA encourages all member hospitals to promote CHA’s patient safety campaign and vaccinations by posting the commercials on hospital and health system websites. For more information, contact Tracy Campbell.

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