CHA News Article

HRSA Continues Hospital Opportunities to Expand Organ and Tissue Donation

The Workplace Partnership for Life (WPFL) is a national initiative, created in 2001, that unites the U.S. Department of Health and Human Services with the organ and tissue donation community to spread the word about the importance of organ, eye and tissue donation, and to encourage the American public to register as donors. Their shared goal is promoting a “donation-friendly America” by fostering donation education and creating opportunities for individuals to sign up to save lives through organ and tissue donation. Hospitals across the country have joined as Workplace Partners to educate and register new donors in partnership with local organ procurement organizations. As Workplace Partners, hospitals have an opportunity to earn awards from the Health Resources and Services Administration (HRSA) for their efforts.

Phase IV of the WPFL Hospital Campaign runs from August 2014 through April 2015. In the current early stage of the campaign, 1,286 hospitals and transplant centers have enrolled, along with 54 organ procurement organizations, 26 hospital associations, and 24 Donate Life affiliates — working together in communities and across states to promote donor awareness and enrollment.

Phase IV offers hospitals an opportunity to earn nationwide recognition for the activities they perform each and every day to support organ and tissue donation in their hospital and community — such as educating their employees and community on the critical importance of blood, bone marrow, and organ and tissue donation. The campaign also provides opportunities for people to register as donors through innovative donation-awareness programs tailored to their organizations, such as email blasts, social media, newsletter articles, donation registration tables, Donate Life flag raisings, web banners, presentations and more.

The Phase IV Hospital Campaign Toolkit includes the Hospital Campaign Scorecard for reporting activities conducted in the hospital, more than 40 ideas for activities, and templates for letters/emails, public service announcements, newsletter items and presentations. For more information about the campaign and the toolkit, visit the HRSA website for information about the campaign, or contact a local organ recovery organization.

For a list of hospitals recognized in Phase III of the WPFL Hospital Campaign, visit www.organdonor.gov/howhelp/recognitionlists_6_25.pdf.

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