CHA News Article

Covered California Prepares to Roll Out Statewide Marketing Campaign Next Week

Covered California today released a preview of the first phase of its advertising and marketing campaign to inform Californians about the state’s health benefit exchange, or “marketplace.” The campaign will promote Covered California through television and radio ads, digital and social media, and an updated website showcasing a shop-and-compare tool and a suite of video resources. Beginning Labor Day, Covered California will roll out television ads in three test markets: San Diego, Sacramento and Chico/Redding. By October, other television markets will be added.

The phased approach will allow Covered California to test the impact of ads and fine-tune its customer service process. Beginning in October, the broadcast advertisements will run statewide along with print and radio ads connecting with specific ethnic communities, in languages beyond English and Spanish. The ads will expand awareness of Covered California, how the process for shopping and signing up for insurance coverage works, and how people can find out whether they qualify for financial assistance in the form of advance premium tax credits and cost-sharing subsidies. 

Below are the English and Spanish ads released today: