CHA News Article

Covered California to Conduct Marketing, Outreach and Enrollment Assistance Advisory Group Webinar

Covered California will conduct a Marketing, Outreach and Enrollment Assistance Advisory Group webinar on Jan. 24 from 1 p.m. to 4 p.m. (PT). The purpose of the Outreach Advisory Group is to collect California-specific perspectives from key experts and stakeholders; provide advice and recommendations; and serve as a sounding board to the Covered California board and staff to assist in the refining policies and strategies to ensure Covered California maximizes enrollment of eligible individuals through marketing, outreach and enrollment assistance. Webinar registration is available online.

The group’s core objectives are to provide advice and recommendations to Covered California to inform policymaking related to:

  1. Marketing strategies to maximize enrollment, including digital and social media, branding, communications and public relations;
  2. Outreach strategies to educate consumers and raise awareness about Covered California generally and among target populations; and
  3. Enrollment assistance options, including in-person assistance and assistance provided through Covered California service centers.