CHA News Article

Covered California Announces 2015 Community Outreach Campaign
New community grants and advertising support renewal, enrollment

Covered California launched its 2015 community outreach campaign yesterday, including $46 million in new statewide advertising and $14.6 million in new community outreach grant funding. The new series of ads featuring Californians who have health coverage as a result of the Affordable Care Act (ACA) will begin rolling out this week in markets statewide.

Supported by federal funding provided under the ACA, the new grants will support existing Covered California Outreach and Education Program and in-person enrollment assistance programs. Selected organizations will receive between $50,000 and $750,000 in grants, based on their experience with special populations defined by common characteristics — such as language, ethnicity, geography and employment sector — and their ability to effectively educate and enroll Californians and help individuals with Covered California coverage renew their insurance. The grant award period is from Oct. 1, 2014, through June 30, 2015. For a list of grantees and amounts received, visit http://hbex.coveredca.com/enrollment-entities.

Executive Director Peter V. Lee said that the experiences from the first year are guiding how community partners will go about reaching target populations in this renewal and open-enrollment period. Informational materials that are culturally relevant and in multiple languages will be offered to specific communities to help improve the health literacy of those who have been uninsured and to explain the financial and practical importance of having health coverage.

Open enrollment begins Nov. 15, 2014, and continues through Feb. 15, 2015, but Covered California will be reaching out to those with insurance in October to get them ready for renewing their coverage.

Covered California anticipates a total enrollment of 1.7 million Californians by the end of the coming open-enrollment period – 1.5 million in subsidized coverage and 230,000 in unsubsidized coverage.  This forecast – based on experience to date and feedback from experts regarding expectations about future growth – represents an increase of about 500,000 in total enrollment (43 percent).

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