CHA News Article

CHBE Gets a New Name

The California Health Benefit Exchange (CHBE) Board has voted to brand its state-run marketplace “Covered California.” The new name, along with the new logo that includes double “C”s, performed well with focus groups. CHBE reviewed hundreds of names, including many submitted by consumers and stakeholders from across California. Throughout the process of finding an identity for CHBE, other names were considered, including Eureka, Ursa and Avocado. CHBE is also considering the tagline “Your destination for affordable health care.”