CHA News Article

CHA’s Media Campaign Highlights Pandemic’s Economic Impact on Hospitals 

Last week, CHA launched a new campaign that highlights the economic impact of the COVID-19 pandemic on hospitals. The campaign includes social media, digital advertising, targeted asks of the Governor and the Legislature, daily press briefings that highlight the pandemic’s impact on specific regions as well as on rural hospitals and health care systems, and a microsite — www.protectourhospitals.org

The campaign launched with a statewide audio press briefing that featured Carmela Coyle, CHA President & CEO; Scott Reiner, CEO, Adventist Health; and Diane Hansen, CEO, Palomar Health. On the microsite, visitors can send a message to Gov. Newsom and California’s leaders, asking them to put hospitals first and provide the critical financial support needed to keep hospitals healthy and help the state safely reopen. 

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