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CHA has updated its Care Can’t Wait materials, with a correct link to the campaign’s key messages included in the Aug. 13 CHA News, and sharing a new version of our public service announcement (PSA).
This short, educational video is being distributed to broadcast stations in the following areas: Los Angeles-San Bernardino, San Francisco Bay Area, Sacramento, and San Diego, as well as the smaller markets of Palm Springs, Fresno, Bakersfield, and Yuma. In partnership with our Regional Associations, we are also making the PSA available to local public health departments for their use. CHA will be issuing a press release next week on the entire campaign with the goal of securing earned media coverage.
If you have any questions about the Care Can’t Wait campaign or any of the communication tools, please contact Tracy Campbell at tcampbell@calhospital.org.