CHA News Article

Award-Winning Campaigns Promote Hospitals, Educate Consumers
Our Health California wins health care marketing awards

CHA’s Our Health California (OHC) — a digital community of more than 1 million supporters and advocates for hospitals — has been honored with two national 2018 Healthcare Marketing IMPACT Awards. Sponsored by Modern Healthcare and Ad Age, the awards aim to spotlight how personal storytelling is an integral part of the push for a more consumer-centric health care industry.

OHC’s multimedia campaign titled “Quietly Healing: A Preemie’s Start” won a gold award in the website category. CHA partnered with Loma Linda University Children’s Hospital in this series during Prematurity Awareness Month, focusing on capturing a family’s story and the work being done by Loma Linda staff. “Quietly Healing” was distributed by email and social media, and more than 5,000 individuals visited either one or multiple chapters in the story.

In the digital category, the campaign “Making a Care Plan: Emergency Room or Urgent Care?” won a silver award. This online quiz sought to increase transparency about hospital services by guiding patients through a series of questions about the best options for immediate care. An email campaign drove more than 3,500 people to the website, and 70 percent of those visitors completed the quiz.

OHC has been awarded eight top national communications and advocacy awards for its digital storytelling content and campaigns. CHA launched OHC in 2014 with the goal of building healthier communities and advancing access to quality health care.